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Branch International

Branch Prime: Scaling High-Limit Lending in Nigeria

Refactoring and optimising a high-limit digital loan product for the Nigerian market, to unlock aggressive growth with rigorous risk management.

Published May 7, 2026

Branch Prime: Scaling High-Limit Lending in Nigeria
Role
Product Manager (Sole PM for AF Lending - NG & KE)
Timeline
Q3 2025 – Q1 2026
Platform
Android & Backend Lending Systems
Stack
SQL
Key impact
Unlocked >40% MoM growth in Nigeria. Scaled automated user assignments from 5% to 40%.

Context & Problem

Branch Prime was introduced as a premium, high-limit loan product designed to reward our top-tier borrowers. This product is expected to be rolled out to 20% of these borrowers to limit risk and exposure. However, the initial rollout was heavily bottlenecked by systemic technical debt that stalled rollout at 5% and affected disbursements negatively.

The Breaking Point: In Nigeria, the requirement to verify users' Financial Accounts (FAs) before retrieving their bank statements led to a massive drop-off and stalled conversion rates.

The Blind Spot: There was a deep-rooted legacy bug in the Financial Account (FA) validation process, which restricted the automated assignment pool, stalling initial assignment rates at 5% and severely impacting monthly disbursement targets.

The Risk: Users were blocked due to the FA validation failures, leading to users opting for low loan limits, user frustration and degrading customer trust.

User Insights

As the sole PM managing lending for Nigeria, I had to align KYC and Payments Engineering teams to diagnose these bottlenecks:

Engineering (KYC & Payments): Needed a way to refactor the Bank KYC Transform to properly validate and clean up stale accounts without breaking downstream payment and lending systems.

The Borrowers: Needed a seamless, zero-friction path from eligibility to disbursement, ensuring their most recent financial data was used for credit scoring.

The Solution

Bank KYC Transform Refactor

Orchestrated a complete refactor of the Bank KYC Transform (NG). This ensured that we explored a low-cost option to validate and store FA data with multiple failovers to remove the risk of depending on a single technical service provider.

FA Validation and Cleanup

Optimised the validation codes to ensure Financial Accounts were validated instantly upon addition and executed a massive database cleanup of legacy, unvalidated accounts.

Strategic Trade-offs

Impact

>40%
MoM growth
< 10%
Delinquency rate
~1.5M
Average loan size

The Tech

  • Product Strategy
  • Mobile UX
  • SQL

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